A broad examination of the techniques employed in business-to-business marketing. Topics include organizational buying, buyer-seller relationships and industrial marketing mix development.

Prerequisites:

MRKT 210

The study of marketing at the retail level, including the organization, operations, methods, policies, and problems of retail establishments in satisfying consumers.

Prerequisites:

MRKT 210

This course is an examination of the role of digital technology, such as the Internet and social media platforms, in contemporary marketing strategy and its impact on business decision making and consumer behavior.

Prerequisites:

MRKT 210

This course involves studying the role of the general sales manager, the functions of sales management within overall marketing strategy, and the development of analytical decision skills necessary to plan, manage, and control the sales force.

Prerequisites:

MRKT 210

Students will apply advanced professional selling concepts to multiple sales environments. Students will have opportunities to improve upon their communication, analytical/ problem solving skills and selling techniques through role-plays, case studies, technology tools and interactions with sales professionals.

Prerequisites:

MRKT 210, MRKT 312

This course takes a managerial approach to analyzing marketing decision making in multinational market situations.

Prerequisites:

IBUS 380, MRKT 210

This course examines how organizations capitalize on social media and takes advantage of the consumer-to-consumer interactions in order to support their marketing efforts. Students will get hands-on experience creating comprehensive social media strategies for active brands.

Prerequisites:

MRKT 210

Topics covered are specialized topics not covered in other courses and will be announced.

Prerequisites:

MRKT 210

This course should be the last marketing class taken, since it involves comprehensive marketing strategy development, integrating all dimensions of the marketing offering, and utilizing marketing information systems for top-level control and decision making.

Prerequisites:

MRKT 316, MRKT 317, and MRKT 318. MRKT 210 or MRKT 310. MRKT 339 or MRKT 341

Study tours are led by Minnesota State University, Mankato faculty and provide students with opportunities to visit companies and attend lectures by renowed experts from key sectors of economy, government, and business.

The curriculum focuses on Fair Trade, sustainability, and international business principles. Students will spend 9 days in Belize and learn about diverse populations, engage in a service learning project, and visit businesses who produce goods that are Fair Trade certified.

Diverse Cultures:

Gold

Individual, supervised work experience in a sales organization. Takenfor grade only. Approval by Internship Coordinator.

Prerequisites:

MRKT 210, MRKT 312

Individual, supervised experience in a business firm or government agency. Taken for P/N only.

Prerequisites:

MRKT 210

Individual, supervised experience in a business firm or government agency. Taken for grade only.

Prerequisites:

MRKT 210

Individual study of special topics.

Prerequisites:

Consent

S Prerequisite: consent of instructor

F Prerequisite: consent of instructor

Introduces Cadets to the personal challenges and competencies critical for effective leadership. Cadets learn how the personal development of life skills such as critical thinking, time management, goal setting, stress management, and comprehensive fitness relate to leadership, and the Army profession.

Cadets will learn how Army ethics and values shape the Army and the specific ways that these ethics are inculcated into Army culture. Cadets can expect to explore the seven Army Values, Warrior Ethos, explore the Profession of Arms, Army Leadership and critical communication

This class is the associated leadership lab for the MSL classes. It is the hands-on portion where individual and collective military tasks are practiced and leadership lessons are applied. Students must be enrolled in ROTC to take this course.

Explores the dimensions of creative and innovative tactical leadership strategies and styles by examining team dynamics and two historical leadership theories that form the basis of the Army leadership framework. Aspects of personal motivation and team building are practiced planning, executing and assessing team exercises.

Examines the challenges of leading teams in the complex operational environment. The course highlights dimensions of terrain analysis, patrolling, and operation orders. Further study of the theoretical basis of the Army Leadership Requirements Model explores the dynamics of adaptive leadership in the context of military operations. Cadets develop greater self awareness as they assess their own leadership styles and practice communication and team building skills.

This class is open to all students. Please note, this is a physically demanding class. It is a comprehensive fitness program based on the latest military fitness techniques and principles. Students participate in and learn the components of an effective physical fitness program, with emphasis on the development of an individual fitness program and the role of exercise and fitness in one's life. In addition, students will achieve the highest standards of physical fitness in preparation for the Army Physical Fitness Test. This class is a pre-requisite for MSL 403.

Goal Areas:

GE-11

Study examines how to build successful teams, various methods for influencing action, effective communication in setting and achieving goals, the importance of timing decisions, creativity in the problem solving process, and obtaining team buy-in through immediate feedback.

This course is designed to provide an overview of American Military history from the Revolutionary War to the present, with emphasis on the post World War I era. It examines the cause, conduct, consequences, and historical threads of military conflict.

Goal Areas:

GE-05