2023-2024
MGMT
This course focuses on connecting students to real-world entrepreneurs so that students can analyze current entrepreneurial issues.
This course is designed to prepare students to design and develop personal computer based information systems for management control and decision making using end-user software including spreadsheets and data base management systems. Students will design and develop several information systems as group projects.
- Prerequisites:
- MGMT 230, MGMT 300
Students will develop skills needed to initiate, plan, execute, control and close projects. The course will cover theories, techniques, group activities, and use of computer tools like Microsoft Project for managing projects.
This course covers ERP software in general and how it helps integrate information used by an organization's many different functions and departments into a unified computing system. How to use an ERP system to improve the business functions of an organization by streamlining its operations will also be covered. Students will learn how to document business processes using different tools including EPC charts. In addition, the course also covers managerial issues associated with an ERP project and how to manage those issues.
- Prerequisites:
- MGMT 300
MGMT 481 is an integrative course for COB majors. Its emphasis is on understanding the role of a general manager, which should include an operations and international component.
- Prerequisites:
- FINA 362, MRKT 210, MGMT 230, MGMT 346
Students learn how to apply moral principles to analyze ethical dilemmas in business. Students also learn how to argue for or against government regulation of business. Topics covered include bribery, anti-competitive business practices, pollution, product safety, marketing ethics, employee rights, sexual harassment, discrimination and affirmative action, conflicts of interest, and insider trading.
The course provides a foundation for leadership development by offering theoretical background, practical information, and an opportunity for self-assessment that permits students to begin or continue the development of their leadership talent. The underlying theme upon which the course is based is that the ability to lead begins with reflection and self-awareness.
This capstone course examines how the strategic management of the human resources of an organization can enhance organizational success. The course investigates how to achieve strategic congruence between an organizations strategy and HR management. Topics covered include the interrelationships among the HR disciplines, ethics, sustainability, social responsibility, the role of the HR professional, managing workforce changes, achieving competitive advantage through HR, HR performance metrics, and organizational effectiveness.
- Prerequisites:
- MGMT 340
Professionalism is a key factor for career success. Skills such as critical-thinking, problem-solving, and decision-making are all essential to projecting a professional image. Key competencies contribute to desirable workplace behavior. Active-listening, communicating clearly, working well in teams, taking initiative, are examples to projecting a professional image.
The student will demonstrate and apply knowledge for this capstone course (MGMT 492) and overall BBA program into the real-world project experience. Business skills and professional development will be challenged for the student to integrate relevant knowledge through the project-based learning experience. The final written and oral presentation of the project results will demonstrate the problem-solving and critical thinking context beyond the classroom.
Supervised experience in agribusiness or food related organizations, industry, state, or federal institutions.
Supervised experience in business, industry, state or federal institutions. P/N only.
Supervised experience in business, industry, state or federal institutions. Grade only.
Supervised experience in business, industry, state or federal institutions.
MRKT
Focuses on the basic business functions of Accounting, Finance, Management, and Marketing in global context.
- Goal Areas:
- GE-05
This course provides a basic understanding of marketing concepts with emphasis on the pricing, promotion, and distribution of need satisfying products and services in domestic and international markets. The format of the course consists of lectures, case discussions, application exercises, projects, exams, and in-class group assignments.
The course is designed to provide basic human motivation theories, and develop persuasive communications strategies and applications necessary in the field of professional selling. The course takes a hands-on approach to professional selling techniques with the use of sales presentations, sales manuals, and exams.
- Prerequisites:
- MRKT 210
Students will learn about consumer decision styles, perceptions, group influences, family decision-making, lifestyles, shopping behaviors and domestic and international trends related to marketing strategies. The framework consists of individual or group projects, usually requiring some personal interviewing, exams, and reports.
The intention of the course is to explore in depth the concepts involved in new product development, the management of products through the product life cycle, and the development of pricing policies and strategies. The course involves a lecture/discussion format with occasional group activities, projects and exams.
- Prerequisites:
- MRKT 210
Integrated Marketing Communications provide an understanding of the elements of the marketing communications mix; advertising, public relations, personal selling, sales promotion and corporate sponsorship through traditional and digital media.
- Prerequisites:
- MRKT 210
In this course, students will examine the role of research in decision making and the basics of scientific research, including the preparation of research proposals, design of data collection instruments, data analysis, interpretation, and reporting.
- Prerequisites:
- MRKT 210, STAT 154 or ECON 207
A study of how supply chain management impacts all processes of the firm and its many trading partners. The supply chain management foundation elements of purchasing, operations, logistics, and integration are examined to show how a firm can improve its competitive position by employing these important foundation elements.
- Prerequisites:
- MRKT 210
Curricular Practical Training: Co-Operative Experience is a zero-credit full-time practical training experience for one summer and an adjacent fall or spring term. Special rules apply to preserve full-time student status. Please contact an advisor in your program for complete information.
- Prerequisites:
- Permission of the Chairperson of the department; co-op contract; other prerequisites may also apply.
