2022-2023 Course List

This class uses a critical and cultural approach to explore the intersections of gender, race, and media across multiple media platforms, including film, television, news, social media, and other emerging media.

Discussion of and practice in reporting about public affairs and social issues, plus examination of copy editing and headline writing for traditional and new media.

Prerequisites:

MASS 221W

Creation of photo, audio, video, and written content for multi-platform distribution. Includes critical consideration and application of content creation tools, social media management tools, and legal and ethical issues.

Prerequisites:

MASS 221W

Planning, writing and delivering of broadcast news.

Prerequisites:

MASS 221W

This course introduces students to the concepts, approaches and tools for gathering and analyzing information in mass media research. Students will become acquainted with and effectively use the terminology and concepts used in mass media research.

Instruction in the fundamental concepts, terminology, techniques and applications of digital imaging in mass communication. Development of the basic skills necessary to design, create, manage and distribute photographic and video digital images in mass communication.

Addresses the principles and practices of advertising, emphasizing creative media strategies; strategic decision-making; and historical, social, legal, and economic influences. Students will research and develop an advertising implementation plan.

Practicum in typography, design, layout and production processes, including job budgeting and estimating, for newspapers, magazines, newsletters, brochures, posters, annual reports, direct mail and related print materials used public relations and journalism. Emphasis on graphic design software.

Explores and analyzes theories of game studies through examination of games, their development, history, representation, study, and industry toward considering their impacts on society.

Curricular Practical Training: Co-Operative Experience is a zero-credit full-time practical training experience for one summer and an adjacent fall or spring term. Special rules apply to preserve full-time student status. Please contact an advisor in your program for complete information.

Prerequisites:

MASS 221W. At least 60 credits earned; in good standing; instructor permission; co-op contract; other prerequisites may also apply.

Study, analysis and criticism of the mass media, their ethics and performance.

The course provides explanations and analysis of the historical evolution of American mass communication from the colonial period of the 1600s to the present. Students will study media history within the broader contexts of American social and cultural history. Developing a deeper understanding of how mass media evolved will lead to a deeper and more effective comprehension of the roles and effects of mass communication in today's society.

This course provides a framework for students to learn about professional media practice off-campus. Students will travel off-site to explore, find, and report original stories across multiple media platforms.

Marketing and writing of non-fiction articles for contemporary print and electronic magazines.

Prerequisites:

MASS 221W

Practical skill in the development of public relations writing including news releases, brochures, public service announcements, pitch letters, annual reports.

Prerequisites:

MASS 233 

In this advanced nonfiction writing course, students will analyze examples of professional media writing and employ techniques to create a portfolio of persuasive, informative, and personal writing for a variety of media markets.

Prerequisites:

MASS 221W

Exploration of historic and contemporary examples of strategic public relations successes and failures. Analysis of public relations practices related to these cases, including planning, communication, evaluation exercises and management responsibilities.

Trains students in mass communication production within the contexts of agriculture, food, and life sciences to create multimedia content about science, technology, and other complex agricultural issues. Drawing on interviews, research, and theories, students will create targeted, multimedia campaigns for expert and general audiences.

This course focuses on the theory and criticism of mass communication in global contexts. It trains students to analyze and evaluate global media in cultural contexts toward becoming media literate consumers and producers. Course is taught in English.

Hands-on production of interactive documentary content for online audiences. Special focus may include web series, docu games, interactive documentary, and virtual and augmented reality.

Examines serious game theory and design principles in training simulations, persuasive games, and news games. Using these theories and principles, students will research, develop, test, and evaluate their own serious game.

Hands-on development, implementation, analysis, and evaluation of a digital advocacy campaign. Special focus on brandraising, network analysis, and social media analytics toward creating messages and determining campaign effectiveness.

Prerequisites:

MASS 221W

Discussion and hands-on experience involving mass media activities. Topic varies.

Prerequisites:

MASS 221W

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Prerequisites:

MASS 221W, MASS 312, and MASS 411, plus two additional 300/400 level MASS courses, one of which must be MASS 325, MASS 330, MASS 334, MASS 431, MASS 434 or MASS 436

Directed research on a mass media topic chosen by the student.

Prerequisites:

MASS 221W