Mass Media

Undergraduate Programs

Majors

Program Locations Total Credits
Mass Media BA BA - Bachelor of Arts
  • Mankato
120
Mass Media BS BS - Bachelor of Science
  • Mankato
120

Minors

Program Locations Total Credits
ADVOCACY Minor
20
Mass Media Minor
28

Policies & Faculty

Policies

Admission to major or minors is granted by the department. Contact the department for application procedures.

Proficiency in English grammar, spelling, composition and keyboarding is essential for admission. The department requires students complete ENG 101 and MASS 110 with a cumulative GPA of 3.0 (or equivalent courses). Overall GPA will be considered in determining admission status. Students not meeting minimum requirements may petition the faculty in writing to seek admission. 

No student entering a Mass Media program may take courses beyond MASS 110, MASS 112, MASS 260 & MASS 412 unless he/she has met the stated requirements. Students seeking entry into a major or minor must present evidence of their satisfactory fulfillment of requirements.

In preparation for undertaking a major in Mass Media, students should consider taking ECON 100, GEOG 103, ETHN 100, POL 371, PSYC 101, SOC 150, and SOC 101.

GPA Policy. Majors must earn a cumulative GPA of 2.5 or better in all Mass Media coursework. Refer to the College regarding required advising for students on academic probation. 

P/N Grading Policy. Mass Media majors are required to take department courses for a letter grade, except for MASS 498, which must be taken P/N.

Transferring into Mass Media. Students considering transferring into a Mass Media program need to be aware of department admission requirements, including prerequisite courses and GPA. Students should contact the department as early as possible to ensure a smooth transfer. Failure to plan ahead may delay or preclude admission to the program.

Transfer Credit. The department accepts no more than 13 credits from other colleges and universities as transfer credits to be applied toward the major. They must be taken in courses that match or are the equivalent of courses that are either offered by the department or allowed by it for elective credit.

Internships. Opportunities for Mass Media internships exist on and off campus for junior and senior majors who want to work in professional settings. The internship must be done under professional supervision and is taken only after the student has (1) completed all prerequisite courses; (2) submitted a department internship contract signed by the student, the student’s internship supervisor and the department chair.

Filing a Program. By the end of the sophomore year the student, through individual consultation with a department advisor, should complete and file with the department a proposed program. 

The department recommends students develop programs of study  complementary to their major in Mass Media. Students interested in news writing are encouraged to minor in courses in liberal arts, such as art, English, literature, modern language, history, humanities, philosophy, or political science. Students interested in public relations are encouraged to minor in courses in business administration, art, communication studies, marketing, English, psychology, or sociology.

Communication Facilities. In addition to fully equipped modern computerized classrooms, the Department of Mass Media has access to a broad range of on-campus facilities that provide students practical experience. Students majoring in Mass Media may contribute to producing a student-oriented campus newspaper, The Reporter, and programming for KMSU-FM radio. 

Advising and Guidance. The key to the department’s selective approach to mass media education is its advising and guidance program. Students are encouraged to choose a department advisor. Working closely with this faculty person, students develop academic programs that relate to their needs, interests and career aspirations.

Minor: All policies pertaining to mass media majors also apply to the mass media minor, including standards for granting admission to the minor, GPA and P/N grading policies. 

ADVOCACY MINOR POLICIES

Admission: Successful completion of ENG 101W and MASS 110.

Double-Counting Credits: Students majoring in Mass Media or Communication Studies may not double-count courses within the Advocacy minor.

Internships. Internships are P/N option only.

GPA Policy. Students must earn a cumulative GPA of 2.0 or better in all coursework for the minor.

Internship and Individual Study: Students are limited to a total of four credits among the following courses: CMST 498, CMST 499, MASS 498, and MASS 499. Any Internship or individual study must have an advocacy focus approved by their advisor.

Contact Information

136 Nelson Hall

Main Office (508) 389-6417
http://www.mnsu.edu/masscom

Faculty

100 Level

Credits: 4

Nature, functions, responsibilities and effects of the media in contemporary society.

Prerequisites: none

Goal Areas: GE-09

Diverse Cultures: Purple

Credits: 2

Course will examine the role of mass media in children's lives. Media will be examined as educator, image-maker, entertainer and messenger of violence.

Prerequisites: none

200 Level

Credits: 4

Basic techniques of gathering information and writing readable and accurate media stories.

Prerequisites: ENG 101, MASS 110 

Credits: 4

Survey of current practices and problems in the field of public relations. Emphasizes successful case histories and planning techniques.

Prerequisites: MASS 221W

Credits: 4

Introduction to advocacy through communication and mass media, including principles, theories, practices, and ethics.

Prerequisites: none

Credits: 4

Exploration of the basic principles of visual media design, stressing the significance of images in a mass media society. Special focus on contextualizing historial and technological changes affecting image production for mass media.

Prerequisites: none

Goal Areas: GE-06, GE-07

Diverse Cultures: Purple

Credits: 4

Explores social media and their impacts on society through consideration of technologies, social networks, markets, communities, politics and social movements, and major companies. Special focus on individuals' roles as users, producers, consumers, and laborers toward becoming responsible online citizens.

Prerequisites: none

Goal Areas: GE-06, GE-09

Credits: 1-4

Selected topics in mass media.

Prerequisites: MASS 221W or consent

300 Level

Credits: 4

Principles of the First Amendment, libel, fair trial, privacy, access to news, pornography and regulation of radio and television.

Prerequisites: MASS 221W

Credits: 4

Discussion of and practice in reporting about public affairs and social issues, plus examination of copy editing and headline writing for traditional and new media.

Prerequisites: MASS 221W

Credits: 4

Discussion of and practice in reporting about public affairs and social issues, plus examination of copy editing and headline writing for traditional and new media.

Prerequisites: MASS 221W

Credits: 4

Reporting, writing and packaging news for online audiences with an emphasis on multimedia platforms; includes evaluation of news sites and critical consideration of best practices, and economic, ethical and legal issues.

Prerequisites: MASS 221W

Credits: 4

Reporting, writing and packaging news for online audiences with an emphasis on multimedia platforms; includes evaluation of news sites and critical consideration of best practices, and economic, ethical and legal issues.

Prerequisites: MASS 221W

Credits: 4

Planning, writing and delivering of broadcast news.

Prerequisites: MASS 221W

Credits: 4

This course introduces students to the concepts, approaches and tools for gathering and analyzing information in mass media research. Students will become acquainted with and effectively use the terminology and concepts used in mass media research.

Prerequisites: none

Credits: 4

Instruction in the fundamental concepts, terminology, techniques and applications of digital imaging in mass media. Development of the basic skills necessary to design, create, manage and distribute photographic and video digital images in mass media communication. Students must provide own camera equipment.

Prerequisites: Select either MASS 221W or MASS 260

Credits: 4

Practicum in typography, design, layout and production processes, including job budgeting and estimating, for newspapers, magazines, newsletters, brochures, posters, annual reports, direct mail and related print materials used public relations and journalism. Emphasis on graphic design software.

Prerequisites: Select either MASS 221W or MASS 260

Credits: 0

Curricular Practical Training: Co-Operative Experience is a zero-credit full-time practical training experience for one summer and an adjacent fall or spring term. Special rules apply to preserve full-time student status. Please contact an advisor in your program for complete information.

Prerequisites: MASS 221W. At least 60 credits earned; in good standing; instructor permission; co-op contract; other prerequisites may also apply.

400 Level

Credits: 4

Study, analysis and criticism of the mass media, their ethics and performance.

Prerequisites: MASS 221W

Credits: 4

Survey of the social, cultural, intellectual and technological development of advertising, public relations and print, broadcast and electronic journalism in the United States. Open to non-major/minors.

Prerequisites: none

Credits: 4

Marketing and writing of non-fiction articles for contemporary print and electronic magazines.

Prerequisites: MASS 221W

Credits: 4

Marketing and writing of non-fiction articles for contemporary print and electronic magazines.

Prerequisites: MASS 221W

Credits: 4

Practical skill in the development of public relations writing including news releases, brochures, public service announcements, pitch letters, annual reports.

Prerequisites: MASS 233 

Credits: 4

Practical skill in the development of public relations writing including news releases, brochures, psa's, pitch letters, annual reports.

Prerequisites: MASS 233 

Credits: 4

Techniques and practicum in writing of features, reviews, editorials, opinion columns and other specialized fields for print and electronic media.

Prerequisites: MASS 221W

Credits: 4

Techniques and practicum in writing of features, reviews, editorials, opinion columns and other specialized fields for print and electronic media.

Prerequisites: MASS 221W

Credits: 4

Exploration of historic and contemporary examples of strategic public relations successes and failures. Analysis of public relations practices related to these cases, including planning, communication, evaluation exercises and management responsibilities.

Prerequisites: MASS 233 

Credits: 4

Hands-on production of interactive documentary content for online audiences. Special focus may include web series, docu games, interactive documentary, and virtual and augmented reality.

Prerequisites: none

Credits: 4

Hands-on development, implementation, analysis, and evaluation of a digital advocacy campaign. Special focus on brandraising, network analysis, and social media analytics toward creating messages and determining campaign effectiveness.

Prerequisites: MASS 221W

Credits: 1-4

Discussion and hands-on experience involving mass media activities. Topic varies.

Prerequisites: MASS 221W

Credits: 2-4

.

Prerequisites: MASS 221W, MASS 312, and MASS 411, plus two additional 300/400 level MASS courses, one of which must be MASS 325, MASS 330, MASS 334, MASS 431, MASS 434 or MASS 436

Credits: 1-2

Directed research on a mass media topic chosen by the student.

Prerequisites: MASS 221W